Decathlon, Australia’s premier outdoor and sporting goods store, recently relaunched its e-commerce platform. The re-launched website currently sells about 7 percent of the company’s total sales. The company’s expansion plans depend on the amount of investment it is willing to make.
Decathlon’s Commitment to Accessibility
Decathlon has invested heavily in corporate responsibility and has joined the RE100 initiative, which brings together 144 large businesses from across the world to accelerate the transition to a low carbon economy. The company committed to sourcing 100% of its electricity from renewable sources by 2026 and has adopted the Eco Design standard.
Company Dedicated to Ensuring its Stores
The company dedicated to ensuring its stores are inclusive of people of all abilities, and it focuses on making sports affordable for everyone. To that end, Decathlon also designs its own store brands, including the popular cycling clothing line. The company also offers golf and hiking apparel, as well as water sports equipment.
Company has Increased its Commitment
In recent years, the company has increased its commitment to sustainability. It targets 100% renewable electricity by 2026 and has committed to sustainable packaging by 2025. In addition, the company has become a signatory of the Fashion Industry Charter for Climate Action, committing to a zero-emissions pathway by 2050. Nevertheless, despite these impressive commitments, Decathlon has also been involved in several controversies in recent years, including islamophobia, data breach, and safety violations in Sri Lanka.
Decathlon’s E-Commerce Platform
As an outdoor and sporting goods retailer, Decathlon is innovating in a number of ways, including the use of VR and augmented reality to give customers a better understanding of what they’re buying. The brand has also incorporated smart cashless checkout and visual merchandising within its stores. It also has a unique business model, which involves its own private labels, R&D unit, and supply chain. Decathlon doesn’t believe in putting up high marketing spends, but instead is refocusing its efforts on innovation and building out a better customer experience.
Reducing the Cost of Sports Equipment
Decathlon is committed to reducing the cost of sports equipment, while also promoting a consumer-centric approach to business. This includes reducing profit margins and passing on the savings to the consumer. The company also measures its success by how well it serves its customers and how happy they are with its products.
Platform has the Benefit of Being Easy
Decathlon’s e-commerce platform has the benefit of being easy to use for shoppers and offers multiple delivery methods. Its customers can select Home Delivery, which can arrive in less than two hours, or Click and Collect, which allows them to collect their order from a Decathlon store within an hour. Decathlon’s online store generates 20% of its U.S. sales, which is four times higher than average e-commerce sites. To keep customers happy, the e-commerce platform also offers easy returns processing, as well as a streamlined return process.
Corporate Responsibility
Decathlon has been working to improve the environmental impact of its products since 1976. In the name of sustainability, the company is creating products that are environmentally friendly and made from recycled or organic materials. The company has also rethought its production processes and uses environmentally friendly materials and processes for printing and dyeing. This commitment to corporate responsibility is part of Decathlon’s ongoing efforts to improve and streamline their operations.
Aims to Improve its Environmental
One way Decathlon aims to improve its environmental performance is through collaboration with partner suppliers. The company partners with suppliers who share its values and vision. This allows them to build a trusting relationship. These partnerships embed the company’s commitment to social responsibility in internal processes. Decathlon is also committed to education and environmental protection. This includes making students aware of climate change and action to reduce it.
Company Aims to Reduce CO2 Emissions
The company aims to reduce CO2 emissions by 75% by 2024. In addition, it has signed the UN Fashion Industry Charter for Climate Action. It has also agreed to work with its main suppliers to set science-based targets. This will result in a reduction of 40% in CO2 emissions per product sold by the company by 2026.
